Branding and logo redesign for city of Detroit
As a Detroit based designer, it was was such a privilege to have the opportunity to rebrand the city of Detroit.
The rebrand began with developing the new logo, and what captures the spirit of Detroit better than the “Spirit of Detroit?” For anyone not from the area, the “Spirit of Detroit” is one of the most famous statues in the city and served as the inspiration for the new logo design.
The city’s brand identity included:
Logo redesign
Department logos
Brand colors
City ID cards
Stationary
Welcome and park signage
Project Green Light signage
