The challenge for this project was to design a space to give media an in-depth preview of the all-new Ford F-150 Raptor in an environment fitting of the vehicle, while still adhering to Covid-19 travel and group size restrictions.
The clients wanted to bring the desert to Michigan… in January! Large scale graphics and one-half million pounds of sand, rocks and plants created a desert landscape to showcase the Ford Raptor.
Creating a virtual briefing included:
Space design for set
Props for vehicle
Large scale backwalls
Virtual screens
Digital invitation
Space design and graphics for digital briefing
