The goal of this project was to design a reveal event for the all-new Lincoln Nautilus that brought to life the new features of the vehicle in a rich, multi-sensoral immersive experience for an audience of automotive media and influencers.
The vehicle’s name, Nautilus, inspired the idea of revealing the vehicle from behind a water curtain. As the falling water subsided, the vehicle came to life under beautiful lighting, setting the stage for Lincoln executives to deliver their product messages.
Before and after the reveal moment, guests were invited to explore a sensory gallery, including a scenting experience featuring the scents available with Nautilus, sand spheres for an enchanting tactile experience, Revel listening pods and a luxury chocolate-tasting engagement.
Design deliverables included:
Look and feel for entire event
Digital backgrounds
Projected visuals on rain curtain
Matching save the date and invitations
Speaker support for presentation
Directional signage
Scenting bar print graphics
