Pattern and graphic design for Lincoln NIAS event

Lincoln’s release of the all-new vehicle - Corsair - meant a wealth of content had to be delivered to help prepare and motivate dealers for a successful launch.

This called for creating a beautiful and engaging space for media to interact and learn about the vehicle. The briefing space design was inspired by the design process of the vehicle. The swirling patterns inspired the use of snifters and created an organic and dramatic reveal of the vehicle.

Design details included:

• Event branding

• Reveal and stage concept

• Custom print pieces

• Speaker support

• Vehicle backdrops